Michael Doring

Hello, I'm Michael Doring.
One of Sydney's Top AdWords Experts.

Who am I?

I am considered a veteran and thought leader in the AdWords industry; having helped lots of businesses with online marketing over the years.

By day my focus is the setup, management and optimisation of advertising campaigns using Google AdWords.

I am a Google certified partner that’s managed millions in Google advertising spend and worked on hundreds of campaigns.

I may be among the top 1% of AdWords marketers in the world. But I’ve also honed my web design skills from hobbyist-level to respected professional. I remember building my first website back in the sixth grade; I’m now 27 and married.

I’m rather obsessed about all aspects of online marketing—with a particular focus on three areas: Conversion Rate Optimisation (CRO), Web Design and AdWords.

I stay up-to-date with latest strategies by following popular blogs, watching training videos and reading books/articles.

I spend many evenings and weekends researching and expanding my online marketing capabilities; my internet connection has enabled me to teach myself the equivalent of spending 10 years at University.

My capabilities include

Online Marketing

Google AdWords


Google analytics

Pay per click

Content writing

Email marketing

Affiliate marketing


Website design and development









Responsive web design

Theme and plugin development


Business catalyst

CSS preprocessor: LESS

Conversion rate optimisation (CRO)

Wireframing and Photoshop for Web Design Comps

Landing page creation

GIT / GitHub

Chrome debugger


Optimizely certified







Graphics and Photography

Adobe InDesign

Adobe Lightroom

Adobe Bridge

Adobe Premiere Pro

Adobe Photoshop

Adobe Illustrator



Other Skills

VB.NET programming

C programming

Visual Studio

Microsoft Excel

Microsoft Word

Technical Support

Team Leader

Bucket list

This is a list of stuff I want to accomplish before checking out the grass from underneath.

Fall in love

Completed 14th Feb 2005

Get married

Completed 15 Nov 2015

Learn to Easily Solve
the Rubix Cube

Completed 2010

Take on a few freelance projects

Completed 2015

Play basketball at least twice a week

Completed 2016

Visit Googleplex the headquarters of Google

Not Yet

Create a popular WordPress plugin

Not Yet

Design and build the family home

Not Yet

Visit all seven continents

Not Yet

Read 10,000 books

Not Yet

Earn $100,000 from affiliate marketing

Not Yet

Watch Los Angeles Clippers Courtside

Not Yet

Create a popular Software as a Service (SaaS) solution

Not Yet

Speak at a search marketing expo (SMX)

Not Yet

Learn to fly a plane

Not Yet

Start a family

Not Yet

Books I've Read

I love to read books; this is a list of some of my favourites.



Articles I’ve Read

This is a list of some of the more interesting articles I've come across.

AdWords articles of interest

SEO articles of interest

Website design articles of interest

Conversion Rate Optimisation articles

Other intersting articles

Video Courses I’ve Completed

Online marketing

Website Design Video Courses

Creating a Responsive Web Design
GitHub for Web Designers
HTML5: Structure, Syntax, and Semantics
PHP for Web Designers
Web Form Design Best Practices
Bootstrap 3: Advanced Web Development
Designing Web Sites from Photoshop to Dreamweaver
Dreamweaver CC Essential Training
User Experience Fundamentals for Web Design
JavaScript for Web Designers
WordPress: Building Themes from Scratch Using Underscores
Photoshop CC for Web Design
WordPress 3: Developing Secure Sites
Typography for Web Designers
CSS Fundamentals
Web Design Fundamentals
WordPress Plugins: Advanced Custom Fields
WordPress Ecommerce: WooCommerce
WordPress: Custom Post Types and Taxonomies
WordPress 3: Building Child Themes
WordPress Plugins: Contact Forms
WordPress 3: Creating and Editing Custom Themes
Dreamweaver CC and WordPress 3.8: Core Concepts
Foundations of Programming: Web Security
JavaScript Essential Training
Introducing the JavaScript Language
Foundations of UX: Logic and Content
Foundations of UX: Information Architecture
Foundations of UX: Prototyping
Mapping the Modern Web Design Process
Responsive Images
CSS: Selectors
Bootstrap 3 for Web Design
Pro Web Design Workflow
PSD to HTML for Designers
Bootstrap 3.0 Essentials
Landing Page Design Principles
WordPress Theme Creation With Underscores
From Bootstrap to WordPress
Modern WordPress Workflow
PHP for WordPress
Customizing the WordPress Admin Area
How to Build a WordPress Plugin
Responsive Web Design Fundamentals
Optimizely Fundamentals
A/B Testing for Web Designers

Graphics and Photography

Start getting more out of AdWords today. Let me help you.

I’m inviting you to call or fill-in this contact form to start a conversation about AdWords.

This is the best AdWords management deal in Australia: I guarantee to improve your return on investment with AdWords or your money back*.

It’s time to make your choice. Are you ready to take AdWords to the next level?

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